Back links and their impact on search engine optimisation

July 30, 2009 | By admin In make money blogging |

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The key objective of any web site should be to attract visitors and before you build your web site you should have an understanding of how you are going to attract visitors. It doesn’t matter if you’re in business, indulging in a hobby or trying to inform others with your web pages you are going to want to attract the attention of other people. You should be focusing the majority of your efforts on getting your visitors from the search engines. The best type of visitor traffic comes from search engines as it’s free and it’s targeted.

Search engine revenues rely upon the accuracy and relevance of the results they deliver to their users. The precision of the results presented to the searchers are a key factor in maintaining search engine user loyalty. More users returning, means more popularity and more sales. The challenges are the exactly the same for you and your website.Position yourself in the mind of your users as a relevant source of information and make them visit over and over again.

So how do you do this?. There are two methods that you can use. You can write useful and relevant content or you can use the advertising methods offered by search engines and other properties.

Search engines have a simple philosophy that nothing exists on the web without a keyword or a key phrase . Search engines perform searches based upon the keyword or key phrase entered by the user. The search engine scans its index of web pages and returns the web pages it has decided are most relevant to the keyword or key phrase. The two factors that decide what results a search engine returns are authority and relevancy.

Relevance means the page contains the keywords and authority means the page has back links to it from other web pages. The order of the list of results displayed by a search engine are conducive with the authority and volume of the back links to each page.

Back links are the most important factor in optimising your pages for the search engines.

Back links have two key uses – influencing the search engines ranking decisions and directing traffic to your web site from other internet properties. Users finding web pages with back links to your web page will click on your back links and visit your site if the keyword text in your back link is relevant to what they are searching for. ‘Anchor text’ is the correct term to describe the text appearing as a link and contributes to the value given to the link by the search engines. Whilst all back links are of value some are more valuable than others.

Back links from pages with authority in eyes of the search engine can pass authority onto your web pages.The higher the authority of the web page ‘sending’ the back link the more authority is likely to received by your web pages.